The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • The Operators
  • MindsEye
  • Grand Visual
  • BMG Production Music
  • Partizan
  • Matter
  • Passion
  • Strange Beast
  • Burning Reel
  • Little Fish Films
  • Picasso Pictures
  • Aardman Animations
  • Framestore
  • Joyrider
  • The Sweet Shop
  • Metropolis Films
  • Clearcut Sound
  • Royle Productions
  • Angell Sound
  • Not To Scale
  • Hotspur and Argyle
  • Blonde
  • Absolute Post
  • Madam
  • FRIEND
  • Media Monks
  • Art & Graft
  • BOLD
  • Another Film Company
  • Nice & Polite
  • Raised By Wolves
  • Envy
  • AUTOBAHN
  • Momoco
  • Good Film Company
  • Ursus
  • Cut + Run
  • MPC
  • MESHES
  • Helen Langridge Associates (HLA)
  • The Distillery
  • Stitch Editing
  • Artists & Engineers
  • Rogue
  • Noise Films
  • Mikros Image
  • Stink
  • Independent Films
  • Grand Central Recording Studio
  • Believe Media
  • Cherry Films
  • GOLDSTEIN
  • Fat Lemon
  • CherryCherry VFX
  • Happy Means Content
  • Just So
  • Acne
  • Jungle Studios
  • Caviar Content
  • Soho Square Studios
  • Bigballs Films
  • HOI POLLOI
  • 1stAveMachine London
  • Imagination
  • Nucco Brain
  • RSA Films
  • Freefolk
  • Firecracker
  • Gotgotneed
  • LS Productions
  • B-Reel Films
  • Itch Film
  • Nice Shirt Films
  • Blue Zoo
  • Academy Films
  • Locomotion
  • Taylor James
  • The Mill
  • Soft Target
  • Riff Raff Films
  • Don Productions
  • Mummu
  • Factory Studios
  • White Noise
  • Animated Storyboards
  • O Positive
  • Neon Pictures
  • Rushes
  • Bang
  • UNIT
  • Finger Music
  • Bare Films
  • NOMINT
  • Pretzel Films
  • Coffee&TV
  • Agile Films
  • Outsider
  • Speade
  • Rattling Stick
  • Ground Control
  • Rumble
  • Habana Creative
  • Creative Blood
  • Smuggler
  • Blink
  • P For Production
  • Somesuch
  • Biscuit Filmworks
  • Red Knuckles
  • PI Film Network
  • Park Pictures
  • HunkyDory
  • Found Studio
  • Jelly
  • Hungry Man
  • Soviet Science
  • Nexus Interactive Arts
  • Sonny London
  • Mario Testino+
  • Marshall Street Editors
  • You Are Here
  • Crossfire Productions
  • Sparklebop
  • SIREN
  • NTSH London
  • The Assembly Rooms
  • UNIT 9
  • 3angrymen
  • Short Films
  • Armoury
  • Missing Link Films
  • nineteentwenty
  • Nice Biscuits
  • Lucky Strike Productions
  • Dingo Bill Productions
  • Mad Cow Films
  • The Wagon
  • Electric Theatre Collective
  • Forever Pictures
  • Steam Media
  • Seven Productions
  • Leland Music
  • Intro
  • Webber Represents
  • 76 Ltd
  • Prettybird
  • Archer's Mark
  • Wave Studios
  • Okay Studio
  • Mcasso Music Production
  • Casual Films
  • Wanda
  • Iconoclast
  • THE LINE
  • Fresh Film Productions
  • Pebble Studios
  • Glassworks
  • Jogger Studios
  • Birdbox Studio
  • MJZ
  • Final Cut
  • Loki
  • Park Village
  • Greek Street Studios
  • Annex Films
  • Chrome Productions
  • Beautiful Productions
  • CANADA London
  • Across the Pond
  • Klein & Sons
  • London Alley
  • Big Buoy
  • The Dog's London
  • SUGAR FREE TV
  • My Accomplice
  • Tomboy Films
  • Motion Picture House
  • Chief Productions
  • Salt.tv
  • Vermillion Films
  • Smoke & Mirrors
  • AND Production
  • Strangelove
  • Love
  • HANraHAN
  • Gorgeous
  • De Wolfe Music
  • Knucklehead
  • Evoke Films
  • Rankin Films
  • Feed Me Light
  • Pulse Films
  • Dark Energy Films
  • 750mph
  • The Quarry
  • Upstart Films
  • Odelay Films
  • Moxie Pictures
  • Great Guns
  • Massive Music
  • Eclectic Sounds
  • Furlined
  • Studio Private
  • Studio AKA
  • We Folk
  • Audio Network
  • A-MNEMONIC Music Productions
  • Squire
  • Work
  • Scramble
  • Itdrewitself
  • Tenthree Editing
  • Black Label Productions
  • Whitehouse Post
  • Skunk
  • DesignStudio
  • ITN Productions
  • Nexus
  • Making Pictures
  • Thomas Thomas Films
  • Happy Finish
  • Smith and Jones Films
  • Studio Yes
  • Bootleg Films
  • Salt Film
  • MTP
  • Familia
  • Bullion
  • 2AM Films
  • Cloud City Films
  • Quiet Storm
  • Stripey Horse
  • Weilands
  • Serious Pictures
  • Furious Music
  • Little Dot Studios
  • Burger
  • Radical Media
  • Trim Editing
LATEST NEWS
29TH MARCH

AdGreen Green Production Get Together | 5 Easy Things!

Last night saw over 75 people from prodcution, crew and suppliers come together at The Mill for the first, of what we hope will be many, AdGreen Production Get Together. Jo Coombes, founder of AdGreen, organised a short presenation, outlining five easy things that we, as an industry, can focus on for the next year to put us in good stead to become greener & more eco-friendly. They are outlined below for you:

Well done to Jo & the whole AdGreen Team for last night. For all resources and for more information about the suppliers, please visit the AdGreen website: http://www.adgreen-apa.net/

29TH MARCH

CALL FOR ENTRIES | THE I.D.E.A.S AWARDS

We are very pleased to announce the 2017 call for entries for our IDEAS Awards, returning for their second year.
This time we have introduced six categories, to distinguish between different types of IDEAS (Interactive Digital Experiential Advertising Showcase) work: 

• Best Augmented Reality Experience 
• Best Virtual Reality Experience (utilising real-time engine)
• Best 360° Video
• Best Music/Sound Design in an Interactive Experience
• Best Mobile App
• Best Experiential Instillation 

Entry is FREE and only open to APA members, so don't miss the chance to be a part of this showcase of the best in interactive work, and have your work judged by some of the industry’s most knowledgable and experienced people - not just in advertising but within the field of interactive technology as a whole.

The first step is an invitation for you to send films of up to two minutes in length which explain the project you wish to enter - its making of, press reaction etc. We are very excited to to see what you’ll be sending.

For more information on how to enter click on the buttons at the end of the page, and if you still have any questions please email becca@a-p-a.net.



 

28TH MARCH

APA EDITORS MEETING | 30th March 10:00

A reminder that we are holding an Edit Group Meeting this Thurs 30th March, 10am at the APA Office to discuss the possibility of holding a Half Day 'Understanding Editing' Course for some of the producers/junior producers of APA Member companies. Your input and co-operation in this is key before we can take any steps into implementing it. 

We hope you will be able to join us this Thurs (30th March) to discuss the potential next steps - and of course, any other issues that you think important.

Please email kati@a-p-a.net if you are able to attend.

 

24TH MARCH

Report | 'What Advertisers Should Know About Agency In-house Production Units' at Advertising Week Europe

We are working to ensure that advertisers understand that an agency bidding itself against independent production companies disadvantages them as well as production companies because what appears to be an open and fair competition for their work isn’t.

We are confident that shining a light on the practice will lead most, if not all advertisers to conclude that their best interests- their value objectives- are served by the open market- by three independent production companies bidding for their work, on the basis of their expertise, in the treatment and production methodology and on price. 

As part of that, we presented a session at Advertising Week Europe this week entitled “What advertisers should know about agency in-house production units”.

There is now a report on the session on the Beak Street Bugle.

Campaign and Ad Age also reported on the session.

You can also watch the session here, along with replays of all the sessions at Advertising Week Europe.

 

16TH MARCH

David Reviews & APA Craftworks | 22nd March, 2.30pm at LSE

Join The APA & David Reviews for the next CraftWorks on 22nd March at LSE from 2.30pm - 4.30pm. The event will be compered by David Reviews editor Jason Stone, with a drinks reception after. In store for this session:

THE CRAFT PANEL - THIS GIRL STILL CAN

Sport England and FCB Inferno join Somesuch's Kim Gehrig to talk about the second instalment in the campaign that aims to get women thinking about health and exercise.

THE CROSSOVER CLUB

SKUNK's Jim Hosking will talk about his cult hit 'The Greasy Strangler' and his next feature 'An Evening with Beverly Luff Linn'.

CHARLES MUZARD

76's latest signing will be showcasing his comedy short P-00.

HOMESPUN YARNS

Stitch Editing will be announcing the theme for this year's Homespun Yarns short film competition as we take a look at last year's winner in the company of its director Thomas Ralph.

INTRODUCING... DANNY CAPOZZI

We'll be chatting to Aardman's Danny Capozzi about a fun short film he made recently and showing it in full.

THE REUNION

Former Guardian editor Alan Rusbridger, director Ringan Ledwidge and producer Davud Karbassioun will talk about the 'Three Little Pigs' film they made for the newspaper in 2012.

The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.
Date: Wednesday, 22nd March.
Time: 2.30 - 4.30.
Tickets are £20+VAT.

14TH MARCH

Philipp Schuster joins AWE panel | Tues 21st March @ 14:00

Philipp Schuster, Business Partner for Global Procurement Marketing for Agencies at Bayer, will be joining the panel on the IPA Stage on Tuesday 21st March at 14:00 to disuss 'What Advertisers Should Know About Agency In House Production Units'. 

Along with Dominic Mills from Mediatel, Tina Fegent - Marketing Procurement Consultant, Claire Randall of Clarie Randall Consulting and APA's own Steve Davies, Schuster shall be joining the discussion on the pros and cons clients should be aware of when considering working with an in house production unit. 

If you haven't booked your pass yet, don't forget to use code 'APA30OFF!' for 30% off your pass price. 

10TH MARCH

The APA VR Experience | AWE 21st - 23rd March 2017

As part of Advertising Week Europe 2017, APA will be hosting a station of VR experiences from some of our most ingenuitive members. 

If you're at AWE 2017, being held at Picturehouse Central in Piccadilly again this year, stop by and have a go at one of the expereince on offer. 

If you are planning on attending AWE but haven't got your pass yet, use code 'APA30OFF!' to get 30% off the cost of your pass. 

 

7TH MARCH

The APA at AWE | 21st-23rd March 2017

Tuesday 21st March 14:00

IPA Centenary Stage

What Advertisers Should Know About Agency In-House Production Units

Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don't, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition?

This session will be revelatory for brands seeking the most effective advertising at the best price. Agencies, whose own margins are under threat, are responding by trying to seek to keep work in the building or group.

Agencies may talk to clients about synergies, when selling in house production capabilities- the making of commercials and content inside the agency- but why would that ever provide better value than the open market for production, which is over supplied with talent?

 21st-23rd March

Picturehouse Central Mezzanine

APA will also be hosting an Interactive Station through out the week at Picturehouse Central, where member companies will be showcasing the newest work being made in their studios, by the top talent in VR and AR.

Thanks to our friends at Advertising Week Europe we can share the discount code 'APA30OFF!'  with you, that will give you 30% off your pass purchase. 

 

6TH MARCH

Congratulations to the IPA on its centenary

 

The IPA is celebrating its centenary this year. The centre piece of its celebration is a series of events from Thursday (9th) to Sunday (12th) this week, most of which are at The Old Truman Brewery,  E1.

Events include: 

Pop goes the Ad break –  Thursday 9th March, 7.30pm - 9.30pm.

Sir Alan Parker interviewed by Sam Delaney with a screening of Bugsy Malone to follow. Sunday 12th March, 6.30pm - 8.30pm.

They are free for APA members if you put in the code “APA” when booking tickets.