The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • The Operators
  • Thomas Thomas Films
  • Art & Graft
  • Just So Films
  • Park Pictures
  • Matter
  • Gotgotneed
  • Framestore
  • Feed Me Light
  • Clearcut Sound
  • Bang
  • Crossfire Productions
  • Ammolite
  • Work
  • Neon Pictures
  • Academy Films
  • Strange Beast
  • B-Reel Films
  • Burger
  • Absolute Post
  • BOLD
  • Factory Studios
  • Blink
  • Gorgeous
  • Picasso Pictures
  • The Sweet Shop
  • HOI POLLOI
  • Prettybird
  • Mario Testino+
  • Pretzel Films
  • UNIT
  • Nucco Brain
  • Burning Reel
  • Seven Productions
  • Madam
  • Ground Control
  • Weilands
  • You Are Here
  • CherryCherry VFX
  • Aardman Animations
  • Wave Studios
  • SIREN
  • MESHES
  • FRIEND
  • AUTOBAHN
  • Mummu
  • 1stAveMachine London
  • Bare Films
  • Media Monks
  • Stitch Editing
  • MindsEye
  • Nice & Polite
  • MPC
  • Little Fish Films
  • The Distillery
  • Coffee&TV
  • Imagination
  • Passion
  • Locomotion
  • Metropolis Films
  • The Assembly Rooms
  • Another Film Company
  • Strangelove
  • Found Studio
  • RSA Films
  • Freefolk
  • Joyrider
  • Momoco
  • Grand Visual
  • O Positive
  • Mikros Image
  • SUGAR FREE TV
  • Caviar
  • White Noise
  • Studio AKA
  • Greek Street Studios
  • Rogue
  • Helen Langridge Associates (HLA)
  • Mad Cow Films
  • Not To Scale
  • Lucky Strike Productions
  • Habana Creative
  • Rumble
  • Fat Lemon
  • Tenthree Editing
  • Nice Shirt Films
  • Partizan
  • Golden Wolf
  • Nomad Editing Company Ltd
  • Envy
  • The Dog's London
  • THE LINE
  • Sparklebop
  • Stink
  • Forever Pictures
  • Leland Music
  • Taylor James
  • Hotspur and Argyle
  • Annex Films
  • Angell Sound
  • Artists & Engineers
  • Outsider
  • Squire
  • Glassworks
  • Marshall Street Editors
  • Independent Films
  • Moxie Pictures
  • Rankin Photography Ltd
  • Soft Target
  • Grand Central Recording Studio
  • Salt.tv
  • Intro
  • Odelay Films
  • Nice Biscuits
  • HANraHAN
  • Hungry Man
  • Great Guns
  • Dingo Bill Productions
  • Missing Link Films
  • Studio Yes
  • Itdrewitself
  • Happy Means Content
  • LS Productions
  • Smoke & Mirrors
  • Familia
  • Massive Music
  • ITN Productions
  • London Alley
  • Short Films
  • Nexus
  • GOLDSTEIN
  • Bigballs Films
  • NOMINT
  • Picturesmith
  • Scramble
  • Pebble Studios
  • Okay Studio
  • Iconoclast
  • A-MNEMONIC Music Productions
  • Evoke Films
  • Royle Productions
  • Upstart Films
  • Tomboy Films
  • BMG Production Music
  • The Quarry
  • Good Film Company
  • Mcasso Music Production
  • Across the Pond
  • Blue Zoo
  • Electric Theatre Collective
  • P For Production
  • Final Cut
  • Blonde
  • Trim Editing
  • Birdbox Studio
  • Stamp Productions
  • Rattling Stick
  • Firecracker
  • Smuggler
  • Jungle Studios
  • Motion Picture House
  • Stripey Horse
  • Riff Raff Films
  • Loki
  • Skunk
  • DesignStudio
  • Making Pictures
  • Quiet Storm
  • Pulse Films
  • Whitehouse Post
  • Biscuit Filmworks
  • The Mill
  • CANADA London
  • Finger Music
  • UNIT 9
  • Rushes
  • Rubber Necker
  • Somesuch
  • Chrome Productions
  • HunkyDory
  • Nexus Interactive Arts
  • Wanda
  • MTP
  • Big Buoy
  • Park Village
  • 76 Ltd
  • Fresh Film Productions
  • Raised By Wolves
  • Red Knuckles
  • Black Label Productions
  • Archer's Mark
  • Jelly
  • Itch Film
  • Soviet Science
  • We Folk
  • Salt Film
  • Bullion
  • Sonny London
  • Soho Square Studios
  • Animated Storyboards
  • Speade
  • Armoury
  • Cherry Films
  • Acne
  • Dark Energy Films
  • Agile Films
  • Knucklehead
  • 3angrymen
  • Noise Films
  • PI Film Network
  • Audio Network
  • Furlined
  • Creative Blood
  • Cut + Run
  • Smith and Jones Films
  • Furious Music
  • Serious Pictures
  • My Accomplice
  • Believe Media
  • Jogger Studios
  • Happy Finish
  • nineteentwenty
  • 750mph
  • Bootleg Films
  • MJZ
  • Time Based Arts
  • Love
  • Little Dot Studios
  • Webber Represents
  • Radical Media
  • 2AM Films
  • Eclectic Sounds
  • The Wagon
  • De Wolfe Music
  • AND Production
  • Studio Private
  • Klein & Sons
  • Stalkr
  • Chief Productions
LATEST NEWS
21ST JUNE

World Producers Summit 2017 & statement | Cannes Lions, Wed 21st June

This morning over 110 producers from across 34 countries gathered together at the World Producers Summit in Cannes, under the organisation of the APA, AICP & CFPE, to share knowledge of issues in the production industry. Thank you to all who attended & contributed.

Resultant press release below...

 

12TH JUNE

Craftworks | Tues 14th June, 4.30pm - 6.30pm

David Reviews' sixth CraftWorks of 2017 has the best line-up yet. At the LSE on 14th June, we have Sharon Horgan talking comedy and Merman - her new film production company; the people behind GiffGaff's 'Big Swim' ad explaining the Who Wot Why of the project; director W.I.Z. showcasing his latest promo for Kasabian; Vaughan & Anthea reuniting to discuss some of their greatest hits; and John Hackney and others reflecting on Graham Rose, one of the best TVC directors that passed away last month.

Tickets are £20 plus VAT and can be bought HERE or by telephoning Jason Stone on 0141 776 7766 and arranging to be invoiced.

As usual, the event will be compèred by David Reviews' editor, Jason Stone

CraftWorks is held at the LSE, 1 Sheffield Street, London, WC2A 2AP.

This event will be held on Wednesday 14th June from 4.30 to 6.30.

 

 

31ST MAY

APA in Cannes | 6 fantastic events to get involved in!

This year, as always, we are excited to be part of / hosting a series of events in Cannes for APA members, providing a network of activities for members attending, ranging from providing useful information to informal networking focussed events. Please RSVP to the appropriate email & we will let you know if you have been successful in obtaining a space. 

World Producers Summit
Spaces are very limited to try and accommodate as many CFP-e members as possible. Please email martin@a-p-a.net.

The APA Green Production Forum & The Location Guide Cannes Soiree
Please email rsvp@a-p-a.net.

Fireflies Arrival Party & Young Directors Award
More information will be provided to APA members.

straight 8 Industry Shootout
Tickets will be available on the door & all proceeds will go to Bloodwise.

30TH MAY

Marketing Workshop | Top Takeaways!

Last week, we held a Marketing Workshop at Picturehouse Central for our members. Aimed at marketing directly to brands & honing your social media skills, it was a very successful morning with excellent advice & inspriation given by our speakers. We have condensed the Top Takeaways from the morning for you below.

Thank you to those that attended & to all of our speakers. 

 

 

19TH MAY

New Speakers at APA Marketing Workshop | Tues 23rd, 9am - 11am at Picturehouse Central

We have added two new speakers to our Marketing Workshop - line up below!

You will hear from digital marketing experts, client based consultants & hear tips from those who have successfully worked direct to brands. The morning session is designed to help you better market yourselves to brands & use your social media channels more efficiently. 

There are still some spaces left, tickets are £20+ VAT & can be reserved by emailing kati@a-p-a.net.

 

 

15TH MAY

Sadly, the much lauded and iconic director, Graham Rose died last Friday the 12th May.

 

 John Hackney says about Graham:

Graham burst onto the advertising production scene in 1980 with a previously unseen ‘cartoon, yet live action’ comedic style. He shot his first ad through RSA and was amused by the fact that, when showing it to none other than Sir Ridley Scott, Ridley asked incredulously, ‘did you want it to look like that Graham?’! He knew immediately that he had something unique to say and Ridley, in not so many words had just told him so.

In 1981 Graham and I co-founded Rose Hackney Productions. Graham’s first year’s worth of work attracted more awards than any other, and Graham never looked back, winning literally hundreds of awards from all the important festivals, both domestic and international. His talent and voracious appetite for work meant that he worked non-stop and consistently from 1981 quite literally until he expired. Only two weeks before his death, when he was very ill indeed, he demanded from his doctors that he be released from hospital. Armed with inordinate courage, industrial amounts of prescription drugs, and his stalwart and loving rock of a wife Pauline by his side, he shot commercials in Prague and London in order to honour his commitments.

Graham crackled with electricity and wit, and to share the same space as him was as if to be plugged into the mains oneself. He was extremely charismatic and the funniest man alive, reducing roomfuls of people to sobbing, gasping wrecks. He was a human dynamo - a force of nature. When he asked that you go over the top of the trench into a hail of bullets, you did so willingly because, if you were with him, everything would not just be ok, it would instead be exhilarating rocket-fuelled madness, the product of which would inevitably be brilliant. And, as your dishevelled head hit the pillow that night, you would be completely unable to wipe the smile from your face.

To lose such a vital and inspirational soul is a very miserable thing indeed and our industry, and all who knew him, will certainly mourn his loss. However, such was Graham’s energy that he lives on in all who he came into contact with. His inspirational legacy might just be our dishevelled heads hitting the pillow, completely unable to wipe the smile from our faces but this time, without him. It would certainly make him smile........

Dave Trott says about Graham:

ROSEY

What everyone forgets is that Graham won nearly every award there is as an art director, then again as a copywriter.

Then he became a director and won them all over again.

And he did it all while laughing.

So with Gray you got an award-winning art director, an award-winning writer, and an award-winning director all in one package.

He was a witty, funny, sharp, thinker and talker, and his work was just the same.

Plus his commercials just looked better than most directors’.

When he began directing I asked him how he decided what his style would be.

He said “Well. I thought: should I do intimate interiors like Al Parker, or should I do big exteriors like Ridley, or go surreal like Hugh Hudson? Then I thought - well nobody doesn’t like a laugh, do they?”

And, for me, that could have been the title of Rosie’s autobiography: Nobody Doesn’t Like A Laugh.

15TH MAY

Marketing Workshop | Tues 23rd May, 9am - 11am

We are holding a Marketing Workshop at Picturehouse Central on Tues 23rd May, 9am - 11am. It will be mainly focused on how to specifically target client and brands in your marketing strategy & how to make the most of your social media channels.

Tickets are £20+VAT and are limited to 2 tickets per company.

Please email kati@a-p-a.net to book your space. 

 

10TH MAY

The Future of Advertising...In One Afternoon | The Report

This year’s Future of Advertising…In One Afternoon provided a more introspective and thoughtful approach than other years have seen. 

The afternoon kicked off with the Advertising Association’s Chief Executive Stephen Woodford talking on Brexit and what this means for the British advertising industry. With 90% of the ad industry voting remain, Stephen understands that our industry might find it hard to fully grasp the implications that will accompany our exit from the EU, but understanding them will be imperative as the implications continue to permeate through Adland for years to come. 

Contagious Communications’s Arif Haq spoke on why clients so often don’t buy into the most out-there and thus sometimes best ideas that are brought to them, citing that clients are unprepared to deal with true creativity and innovative thought. Funding for training focuses minutely on execution in comparison to strategy, and it is the right execution which is vital to the success of a campaign. 

Party-streaming platform Boiler Room sent their New Business Director Tom Wiltshire to explain the void they filled when MTV stopped defining youth culture to become a reality TV channel. They have access to today’s underground youth culture and they’re willing to give brands access to that audience but on their terms, which means that the only brand content being put in front of their audience is stuff that they will genuinely want to engage with. Sticking to your identity and being willing to say no in the long run can provide far more worthwhile opportunities for yourself and your partners. 

Toby Gunton from Edelman focused on the Edelman Trust Barometer, which they’ve been conducting research for annually since 2000. Unsurprisingly their research showed that we are in a crisis of trust, but this does give our industry the chance to step into the space being left vacant by businesses and the media, and to really understand our audiences and offer them more appropriate advertising. 

Freeformers’ Lucy Lyall Grant made the case for reverse mentorship, using her experience of working with Saatchi & Saatchi’s Global CCO Kate Stanners to showcase that just because you are at the very top of the career ladder, doesn’t mean that there isn’t any room to learn from those coming up underneath you. 

Google Creative Lab’s Head of Production Andy Kinsella showed us the inner workings of his team, and how they achieve Google’s aim to ‘create’ the future. The showcases he showed suggested that this approach is working well for them, with a range of projects shown, from how the simplest ideas can make a huge difference to how we use our phones every day to live saving app builds which offer info hubs to refugees and has so far helped over 100,000 people arriving on in boats to places like Lesbos. 

What is the truth about Britain? It’s a question Rodney Collins of McCann Truth aims to answer. Backed up by plenty of research, he took us through the country we live in today, and how we compare to other nations also going through a bit of an identity crisis, such as the US. He summarised the general British sentiment as currently being “I’m fine, but as a whole we are f*****” and explored the different ways different groups in the country view Britain and compared these to the brands people consider representative of the UK. 

The afternoon finished with a personal talk from Director and Photographer Rodney Rascona, who talked us through his transition from commercial photographer whose glossy pictures of cars were nominated for awards, to working with NGOs throughout some of the world’s most dangerous and deprived countries to tell their people’s stories. He implored the world-leading image makers in the room and in our industry to do something more with their talents to help humanity. As plenty of today’s talks explored; we live in troubling times, but we work in an industry that has the skills and resources to affect change for the better, and we shouldn’t ignore that opportunity. 

The day amounted to a necessary reset in perspective, with an industry that can easily lose sight of the wider world whilst focusing on the details of the PPM. It’s useful to sometimes be reminded of who the work we make is being created for, and the knowledge and insight we need to make our work better is all around us.